Dasha Shakov, Head of Marketing at Proton.ai and a B2B marketing expert, joins Finn Thormeier, founder of Project 33 focusing on executive thought leadership, and Emeric Ernoult, CEO of Agorapulse, to share insights on leveraging LinkedIn for B2B success. They discuss the platform's evolution into a vital social space, debunk myths about audience presence, and emphasize the power of employee-driven content. Learn why thought leader ads outperform traditional posts and how to effectively measure success in a complex landscape.
