Darrell Lester

Darrell Lester, the former vice president of marketing at Publishers Clearing House and author of "Downfall of an Icon," shares the fascinating tale of PCH's rise from a small business to a beloved brand, then to facing controversies. He explores the delicate balance between innovation and greed in American capitalism. Darrell reveals engaging personal anecdotes about marketing strategies, the evolution of lottery dynamics, and the launch of the iconic 'prize patrol.' He also discusses the quirky culture at PCH and the unexpected lessons learned from its dramatic journey.