Darin Patterson

VP of Market Strategy at Make, an automation platform; discusses Make's AI agents, MakeGrid, MCP integrations, and best practices for building and orchestrating automations.

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Jan 20, 2026 • 1h 1min

The Hidden Cost of AI Agents No One Talks About

Darin Patterson, VP of Market Strategy at Make, dives into the intricacies of AI agents and automation. He explains the importance of a solid automation foundation before deploying AI agents. Discover how to choose between deterministic workflows and AI agents, and learn about the role of Model Context Protocol in modern automations. Darin also highlights the significance of orchestrating these agents as a new management skill, and shares real-world examples of AI applications in marketing and finance.

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