Daren Fields

Daren Fields, author of the Apex 8 Framework and a sales leader, dives deep into the transformative landscape of enterprise sales in the AI era. He discusses a vital 8-step process that focuses on understanding client challenges and needs, fostering trust, and enhancing value through collaboration. Fields emphasizes the importance of active listening during initial interactions and introduces the practice of debriefing to learn from successes and failures. His insights aim to empower sales teams to adapt and thrive in a tech-driven marketplace.