Danny Zane

Danny Zane, an Associate Professor of Marketing at Lehigh University, shares insights on consumer psychology that can revolutionize sales strategies. He discusses how a seller's enjoyment in creating products can dramatically influence buyers' perceptions and willingness to pay. Through engaging studies, he reveals that expressing genuine enthusiasm enhances marketing effectiveness, often outperforming traditional tactics. Zane also dives into the paradox of pricing strategies where personal enjoyment can lead to lower prices, showing sellers how to better connect with customers.