Danny Parisi

Danny Parisi, a Senior Fashion Reporter at Glossy, and Lexy Lebsack, their West Coast Correspondent, dive into the shifting landscape of Black Friday and Cyber Monday. They discuss the rise of AI in gifting strategies and the comeback of print catalogs. Brands are increasingly opting for experiential marketing with pop-ups and exclusive access over traditional discounts. The duo also explores creative approaches like gift-with-purchase bundles and the allure of advent calendars, highlighting innovative ways to capture shoppers' attention this holiday season.