Danny Farber

Danny Farber, a director and content creator specializing in microdrama series, delves into the fascinating world of this rapidly growing format. He explains how vertical soap operas are capturing global audiences and generating significant revenue through micropayments. Farber discusses the unique production challenges, including modest budgets that yield multimillion-dollar success. He also explores the origins of microdramas in China and what Hollywood can learn from this trend, highlighting the impact of attention economics in shaping viewer engagement.