Daniil Popov, creator of Phoenix Analytics, dives into the world of embedded analytics in Phoenix projects. He shares the journey of developing his tool, emphasizing its seamless integration and user-friendly setup. The conversation highlights innovative uses of DuckDB for efficient data handling, alongside challenges faced in real-world testing. Daniil also discusses the balance between performance and aesthetics in web development, providing insights valuable for Elixir developers eager to enhance their applications with advanced analytics.