Danielle Kaetzer

VP of Revenue Operations at BetterWorks with experience building RevOps operating systems, aligning marketing–sales–CS playbooks, and implementing ICP/intent-driven go-to-market processes.

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Sep 19, 2025 • 26min

CSQLs to ICP Fit: Building a RevOps Operating System with Danielle Kaetzer, VP of RevOps at Betterworks

Danielle Kaetzer, VP of Revenue Operations at BetterWorks, shares her expertise in building efficient RevOps systems. She explains how to transform customer success activities into high-quality CSQLs while creating essential feedback loops. Danielle discusses the importance of aligning marketing, SDR, and AE playbooks to streamline processes. She also emphasizes introducing an ICP fit score and improving the customer journey to optimize pipeline conversion. Get ready for actionable insights to elevate your revenue operations!

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