Danielle Bernstein, a NYC fashion influencer and founder of We Wore What, shares her transformative journey from a passion project to a thriving business. She discusses the challenges of navigating personal branding in the digital age and the importance of mental health amidst public scrutiny. Danielle emphasizes the significance of strong team culture, effective delegation, and authentic content creation in entrepreneurship. She also reflects on balancing personal relationships and public life, underscoring the power of vulnerability and authenticity in her success.