Danielle Balestra, Director of Marketing Technology and Operations at Goodwin, is an expert in martech within regulated enterprises. She discusses transforming marketing operations into strategic drivers for business. Danielle highlights the unique challenges of implementing AI and martech in regulated fields like law and healthcare. She also delves into how budget management and organizational dynamics impact marketing success. Additionally, the role of emotional connections in storytelling and its relevance to engaging with martech content is briefly touched upon.