Daniela Morosini

In this discussion, Daniela Morosini, BoF Senior Beauty Correspondent, examines the beauty industry amidst economic challenges. She reveals that the once-reliant 'lipstick index' is faltering, with major brands facing declining sales and shifting consumer habits. Morosini highlights the saturation of the market and the struggle for visibility, even with more affordable offerings. She also addresses how brands must adapt to the insatiable hunger for new products from younger consumers while reinventing their strategies to stay relevant.

Daniela Morosini, a Senior beauty correspondent, shares her insights on the evolution of Gen Z beauty brands like Bubble, Starface, and Byoma. She discusses how these brands quickly gained popularity with playful packaging and engaging textures that thrived on TikTok. As Gen Z matures, the conversation shifts to the challenge of maintaining credibility while appealing to older consumers. Daniela also highlights the balance between youthful aesthetics and product performance, and the investor pressure to create lasting brands that resonate across generations.