Daniel-Yaw Miller, a sports correspondent and expert on fashion's crossover with athletics, discusses the booming partnerships between luxury brands and sports teams. He highlights how authenticity drives these collaborations, citing Arsenal's runways at their stadium as an example. Miller emphasizes athletes as influential brands themselves, reshaping engagement with diverse audiences. The conversation also touches on successful collaborations in Formula One and football, while exploring the cultural relevance and evolution of sponsorships in today's sports landscape.
