Daniël van Gool

Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA, shares his vast experience in eCommerce and supply chain. He discusses the evolution of grocery e-commerce over the past two decades and how consumer habits have shifted post-COVID. Daniël tackles common myths about eCommerce profitability and dives into the importance of data, including POS sales, in shaping fulfillment strategies. He provides insights into operational challenges, the gig economy's role in last-mile delivery, and the balance between in-store and online shopping.