Daniel Trabucchi

Daniel Trabucchi, a Senior Assistant Professor at Politecnico di Milano and co-author of "Platform Thinking," discusses the evolution of platforms and their role in value creation. He highlights the shift from linear business models to platforms that actively engage customers. Trabucchi also explores different types of platforms and their unique approaches to creating value through user interaction. He emphasizes the need for traditional companies to adapt and integrate platform thinking for enhanced innovation and business transformation.