Daniel Shim

In this engaging conversation, Daniel Shim, the founder of Ondo and a former JP Morgan treasury sales professional, shares his journey in creating a DTC sock brand that redefines no-show socks. He discusses how his finance background equipped him with the tools to build a profitable ecommerce venture and compete in a crowded market through superior product quality and design. Daniel also touches on navigating rapid growth during the COVID era, and prioritizing disciplined over hypergrowth strategies, while planning to expand into new markets.