Daniel Rotman

Daniel Rotman, the visionary founder of Pretty Litter, transformed a seemingly mundane product into a $300M success with just 12 employees. He shares how personal loss inspired a health-monitoring cat litter that revolutionized the market. Daniel discusses the strategies behind leveraging unsexy products to create defensible niches, his lean operational model, and a remarkable first-year revenue of $750K through smart marketing. He reflects on scaling challenges and the satisfaction of a billion-dollar exit, driven by innovation and a deep understanding of cat owners' needs.