Daniel McCarthy
Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business. Co-author of a paper evaluating the impact of privacy regulation on e-commerce firms.
Best podcasts with Daniel McCarthy
Ranked by the Snipd community
12 snips
May 27, 2025 • 1h 4min
#272: When the Metric is Calculated and Complex with Dan McCarthy
Dan McCarthy, Associate Professor of Marketing at the University of Maryland, unpacks the intricate world of customer metrics. He highlights the challenges in defining metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). The conversation reveals how multiple interpretations can lead to financial misrepresentations and regulatory hurdles. McCarthy also discusses the importance of clarity in corporate disclosures, the influence of leadership on corporate governance, and how emerging AI perceptions complicate metric calculations. A must-listen for metrics enthusiasts!
10 snips
Apr 15, 2025 • 48min
Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy)
In this discussion, Daniel McCarthy, an Associate Professor of Marketing at the University of Maryland, shares insights from his recent research on the impact of Apple’s App Tracking Transparency (ATT). He highlights how ATT has disproportionately affected small businesses, leading to significant declines in advertising effectiveness and revenue. The conversation dives into the challenges of adapting marketing strategies in the wake of privacy regulations and clarifies common misconceptions about ATT’s true effects on e-commerce performance.
