Daniel Hulme

Daniel Hulme, a leading AI expert and Chief AI Officer at WPP, dives into AI's game-changing impact on marketing and society. He discusses the concept of synthetic audiences and their implications for content creation. The conversation explores how AI can enhance human creativity while reshaping the job landscape. Hulme highlights the crucial need for ethical considerations in AI development and navigates the complex relationship between data privacy and marketing strategies, urging a hands-on approach to adapt to these technological advances.

Dr. Daniel Hulme, Chief AI Officer of WPP and CEO of Satalia, dives into the pressing need for a fresh perspective on artificial intelligence. He emphasizes the importance of creative approaches and developing moral frameworks in AI. The conversation touches on the complexities of human cognition versus AI capabilities, advocating for diverse opinions in AI regulation to ensure safer use. Additionally, Hulme discusses the launch of the app moral.me, aimed at shaping ethical AI by crowdsourcing moral dilemmas. This insightful dialogue challenges listeners to rethink how we approach AI.