Identifying your personal values is the foundation for making future decisions. In this episode, we discuss the profound ways in which personal values impact financial decision-making and share concrete steps to identify both your strategic and means objectives. Ben candidly shares his own objectives and expands on the other considerations involved in making major decisions. We then jump to the less abstract topic of 2022 returns, providing a thorough overview of the tilts and their consequences, followed by a brief summary of an early episode with Shane Parrish. In the latter half of this episode, we are joined by Zoobean co-founder and CEO Felix Lloyd to talk about Beanstack, the tech platform for reading, and Readwise co-founder Daniel Doyon. We also tackle the slightly left-field topic of marketing from a behavioural science standpoint through the lens of Nancy Harhut’s tellingly-titled book, Using Behavioral Science in Marketing. Tune in for upcoming developments in the Rational Reminder community, and to discover how to make financial decisions that align with who you are and who you want to become!   Key Points From This Episode:   How personal values impact financial decision-making. (0:00:25) How to identify your life’s values and objectives. (0:07:21) The significance of means objectives and strategic objectives, and how to identify them. (0:16:25) Ben’s strategic life objectives and means objectives. (0:18:27) Other considerations when making major decisions. (0:19:14) An overview of 2022 returns. (0:22:43) A summary of episode 19 with Shane Parrish. (0:28:59) A brief interview with Zoobean co-founder and CEO Felix Lloyd to talk about Beanstack, the tech platform for reading. (0:31:15) Cameron’s review of Using Behavioral Science in Marketing by Nancy Harhut. (0:43:09) What sells (from a behavioural science standpoint). (0:47:15) A brief interview with Readwise co-founder Daniel Doyon. (0:52:52) Summaries of recent Freakonomics, 10% Happier, and Capital Allocators (1:04:05) Developments in the Rational Reminder community. (1:05:30) Upcoming podcast guests and recent podcast reviews. (1:10:25)      Participate in our 23 in 23 Reading Challenge: 23 in 23 Reading Challenge — https://rationalreminder.ca/23in23 23 in 23 Reading Challenge on Beanstalk — https://pwlcapital.beanstack.org/   Participate in our Community Discussion about this Episode: https://community.rationalreminder.ca/t/episode-237-who-are-you-and-who-do-you-want-to-be-discussion-thread/21665   Book From Today’s Episode: Using Behavioral Science in Marketing — https://amzn.to/3wuDnJO   Links From Today’s Episode: Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/ Shop Merch — https://shop.rationalreminder.ca/ Join the Community — https://community.rationalreminder.ca/ Follow us on Twitter — https://twitter.com/RationalRemind Follow us on Instagram — @rationalreminder Benjamin on Twitter — https://twitter.com/benjaminwfelix Cameron on Twitter — https://twitter.com/CameronPassmore Daniel Doyon on Twitter — https://twitter.com/deadly_onion Felix Lloyd on Twitter — https://twitter.com/fblloyd Felix Lloyd on LinkedIn —  https://www.linkedin.com/in/fblloyd/ Beanstack — https://www.beanstack.com/ Zoobean on Instagram — https://www.instagram.com/zoobean Readwise — https://readwise.io/      

I’m delighted to welcome Daniel Doyon to the pod this week, co-founder of one of my favorite software services, Readwise. Every morning while I have my coffee, I look forward to checking out the daily email roll-up of five serendipitous snippets pulled from my entire library of Kindle highlights.In this conversation, we cover: how Dan and his cofounder handled the famous “hug of death” from Tim Ferriss recommending their service in his 5-Bullet Friday newsletter; the perils of premature optimization and why you should do things that don’t scale; what to do when you do slam against a scale ceiling; the benefits of running a mission-oriented business; how we’re handling the progressive atrophying of our attention for reading books, and our favorite page-turners that spark joy and as Dan says, “whisk you to the end.”More About Daniel: Daniel Doyon is the cofounder of Readwise, a reading tool that helps readers revisit the highlights from their ebooks by synchronizing and then sending a daily email resurfacing the best highlights from Kindle, Instapaper, iBooks, and more. He is also an expert in creative real estate acquisitions and partnerships, bibliophile, oenophile, and sailor.🌟 3 Key Takeaways Be wary of premature optimization: Do things that don’t scale without trying to predict how your systems will break. Only once you “slam” against a ceiling should you work on solving for the next level of scale. Hire from your user base: You’ll find the most passionate, mission-based people to work with from your own community, people who already love what you’re creating and what you stand for. Minimize meetings by taking a page from Readwise’s playbook: No more than 1.5 recurring meetings per person per week. That means one weekly, and one bi-weekly—that’s it! 📝 Permission: Reset the expectations around whether or not you reply to inbound messages, and the amount of time it takes you to do so.✅ Do (or Delegate) This Next: Sign-up for Readwise if you haven’t already! It’s a game-changer for carrying your favorite highlights forward from the books you read. Every day you’ll get a round-up email of five random highlights and a sixth suggestion from an adjacent book that you haven’t read yet.🔗 Resources Mentioned Daniel on the web, Twitter, LinkedIn, Facebook Dan’s “whisk you to the end” book recs: Trader Joe’s Book, Doctor Dealer Jenny’s favorite true story page-turners about large-scale drug ops: American Kingpin by Nick Bilton (on the DPR/Silk Road build-up and bust), The Mastermind by Evan Ratliff (verticalized prescription drug and arms kingpin), Dreamland by Sam Quinones (decentralized drug trade, “Uber of heroin”) 📚 Books Mentioned Free Time: Lose the Busywork, Love Your Business Pivot: The Only Move That Matters Is Your Next One Rework by Jason Fried and David Heinemeier Hansson 🎧 Related Episodes RadReads x Pivot & Free Time 111: Building a Second Brain with Tiago Forte 084: Sprinkling the First 1,000 Serendipity Seeds of a Launch 017: Serendipity as Business Strategy with Leanne Hughes 💻 Access Free Time episode transcripts on Podscribe »🌟Enjoying the show? The best way to thank us is by leaving a rating or review.❤️ Join Jenny’s private BFF community for access to a monthly Q&A call, a private podcast feed with bonus content, and a community forum to exchange ideas and feedback with fellow Heart-Based Business owners.💌 Subscribe to the Time Well Spent newsletter: http://itsfreetime.com/join🛠 Get instant access to the Free Time Toolkit: http://itsfreetime.com/toolkit💬 I’d love to hear what’s on your mind! Take the Free Time listener survey☎️ Submit a voice question or comment for future episodes: http://itsfreetime.com/ask🎧 Make sure you’re subscribed wherever you listen to podcasts📝 Check out full show notes from this episode and share it with a friend: https://itsfreetime.com/episodes/177 Learn more about your ad choices. Visit megaphone.fm/adchoices

Daniel Doyon, Founder of Readwise, discusses UI/UX challenges in AI design, fan favorite features, automating 'bullshit jobs,' and future plans. They explore AI's role in enhancing memory retention, building traditional vs. AI features, and integrating custom GPT models for improved reading experiences.