Daniel Bisett

In this discussion, Daniel Bisett, partner and CXO at WeRock DM and a marketing professor at UT McCombs, dives into the ethics of urgency in marketing. He shares insights from 'The Social Dilemma', examining how scarcity tactics can lead to anxiety and hasty decisions among consumers. Bisett argues for the importance of building trust through genuine value rather than manipulation. The conversation also touches on the ethical implications of behavioral science in marketing, challenging the industry's tactics and emphasizing the need for transparency and human dignity.