Dane Atkinson, Founder and CEO of Odeko, shares his journey and insights into building a purpose-driven business aimed at supporting small coffee shops. He discusses the tension between growth and profitability, emphasizing resilience and sustainability. Dane reflects on overcoming personal challenges like dyslexia and ADHD, viewing them as unique strengths in his entrepreneurial journey. He highlights the importance of mentorship and community, advocating for transparency in startups as a means to foster a healthy workplace culture.

Former Squarespace CEO, Dane Atkinson, discusses key startup lessons learned, like the power of 7-day trials over 30-day ones, talking to customers daily, and prioritizing customer problems. He shares insights on SMB monetization challenges, staying close to clients, landing initial customers, overhiring, and finding product-market fit. His journey emphasizes the importance of genuine motivation and staying true to the original startup purpose.