Dana Therrien

VP of Sales Performance Management at Anaplan with 20+ years in sales operations, finance, and strategy, and a background as a U.S. Army officer. Advises large strategic customers on territory, quota, capacity planning, and integrated sales planning processes.

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Jul 8, 2025 • 19min

Why a ‘Fast Start’ is Non-Negotiable with Dana Therrien, VP of Sales Performance Management at Anaplan

Dana Therrien, VP of Sales Performance Management at Anaplan, brings over 20 years of expertise from military finance to corporate strategy. He emphasizes the importance of a decisive approach to go-to-market planning for a fast start in sales. Key topics include the complexities of compensation and account segmentation, effective territory planning, and why selecting the right market is crucial. Therrien also discusses how automation can fix broken sales planning processes and the competitive advantage of decisiveness in achieving growth.

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