Dana Schluenzen, Director of Product at Hamburger Morgenpost, shares insights into successful website personalization that improved click-through rates and user engagement. She discusses the impactful rollout strategy, the transition from a previous ineffective tool, and the importance of editorial control. Tarjei Gilbrant, CEO of Kilkaya, emphasizes informed personalization and avoiding black-box algorithms. Together, they explore how analytics dashboards enhance editorial decisions and how personalized experiences boost return visits, driving higher ad revenue.
