Leslie Ann Hall, Founder and CEO of Iced Media, shares her insights on the successful TikTok strategy behind MoroccanOil’s fragrance launch, emphasizing social commerce dynamics. Dana Paolucci, Dove's Head of PR, discusses the impactful community-driven approach of the Dove x Crumbl Cookies campaign, which generated substantial user-generated content. Lastly, Nilofer Vahora, CMO at Amika, reveals how their Superfruit Star launch blended cultural storytelling and professional credibility, driving impressive engagement and awareness.
