Dana Lujan

Healthcare strategist Dana Lujan, an expert in primary care models, dives into the challenges facing direct primary care amidst economic downturns. She discusses the financial strain on middle-class families, contrasting retail models with employer-sponsored options. Lujan highlights the importance of aligning medical business strategies with community financial realities and suggests diversifying towards employer contracts for stability. Her insights on the risks and sustainability of retail DPCs offer valuable lessons for a changing healthcare landscape.