Dana Findwell

Content creator and former graphic designer who started a thrifting/reselling business after being laid off and pivoted her YouTube channel to focus on decluttering and finding wellness after 50, gaining significant audience traction with personal, vulnerable storytelling.

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Oct 31, 2025 • 35min

How She Beat Imposter Syndrome and Found Her Audience | Dana Findwell

Join Dana Findwell, a former graphic designer turned thriving content creator, as she shares her inspiring journey after being laid off. Discover how she transformed her YouTube channel by embracing vulnerability and her story of starting over at 59. Dana discusses the importance of finding a niche in decluttering and midlife wellness, her production setup, and the monetization strategies she's exploring. She emphasizes overcoming imposter syndrome by staying authentic and encourages aspiring creators to engage with their communities and share their stories.

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