Dan Wilson

Dan Wilson, Co-Founder and Chief Data Officer of Charlie Oscar, shares his expertise on measuring influencer effectiveness. He dives into the distinct roles of influencers vs. creators in marketing, revealing how both contribute uniquely to brand strategies. Wilson discusses the rise of influencer marketing, the challenges of measuring success, and the advantages of video content. He emphasizes the importance of quality reach over mere views and the strategic advantages of niche influencers in driving revenue.