Dan Taylor

Dan Taylor, VP of Global Ads at Google, shares insights on the tech giant's shift to AI-driven advertising in search. He discusses how this transformation enhances user engagement through dynamic ad placements tailored to individual queries. The conversation also touches on the impacts of OpenAI's hardware ambitions and Publicis's acquisition of Captiv8 in the influencer marketing landscape. Taylor emphasizes the balance between monetization and user experience, as Google navigates the opportunities and challenges of integrating AI into its advertising ecosystem.