Dan Smaida

Dan Smaida, an expert in behavioral science and author of "The Psychology of Advice," shares insights on enhancing customer success through consultative techniques. He discusses the impact of cognitive biases on decision-making and emphasizes the power of asking the right questions to build trust. Smaida introduces a three-step consultative sequence that helps clients feel invested in the advice they receive. He also offers practical tips for demonstrating the value of customer success to skeptics, showcasing how a consultative approach can lead to meaningful relationships.