Dan Petrovic

Dan Petrovic, a pioneering machine learning specialist and managing director of Dajon, dives into the evolution of SEO and AI's role in brand visibility. He argues that traditional link building is transitioning to content seeding with digital PR being critical for model training. Dan shares insights on measuring brand visibility through his tools, AI Rank and Treewalker, and emphasizes the importance of grounding in reducing model biases. He explores the future of websites and agent-based commerce, warning that without adapting to AI perceptions, brands risk being left behind.