Kim Skildum Reid founded Power Sponsorship in 1994 to provide advice to major corporate sponsors in the Asia-Pacific region for clients that include Target Stores, Unilever, Qantas, Dubai Government, SABMiller, ANZ Bank, QBE, Virgin Group, Singapore Government, Mazda, Estee Lauder, and many more.

So the topic of the conversation is obviously the sponsorship market, what’s the difference between good and bad strategy and how the Covid crisis is impacting how brands are viewing sport across the APAC region.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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