Dan Marrazza

Dan Marrazza, former Director of Digital Strategy at the Pro Football Hall of Fame, dives into the world of digital stats that truly matter. He critiques traditional metrics like follower counts and highlights the significance of exposure rates for understanding audience engagement. Marrazza introduces a groundbreaking social media metric that evaluates content performance more effectively than before. He also emphasizes the importance of storytelling in presenting data, advocating for clarity tailored to various audiences to enhance engagement.