Dan Levy

Dan Levy, the chief marketing officer at Clear Channel Outdoor, shares insights on the evolution of billboards in the digital age. He discusses how traditional billboards have adapted to modern advertising needs and why they continue to thrive despite the surge of digital media. Levy touches on the use of data-driven targeting and programmatic buying for real-time ad rotations. He also explores the challenges and criticisms facing outdoor advertising, revealing how billboards can engage consumers in a non-intrusive manner while delivering impactful messaging.