Dan Layfield

In this engaging conversation, Dan Layfield, Founder of Subscription Index, shares his expertise on subscription product strategy. He emphasizes the importance of ROI-first thinking to smartly prioritize development projects. Dan discusses how understanding churn math can reveal the limits of growth potential, highlighting the need for iterative improvements to maximize effectiveness. He also points out that small UX enhancements can sometimes yield greater results than major features, showcasing the power of careful user experience design.