Matt Trickett, Head of Media at Ampere Analysis, discusses the evolving strategies of major entertainment companies, focusing on cross-licensing for profitability. Piers Harding-Roll, Head of Games research, highlights the upcoming Nintendo Switch 2 and its potential market impacts. Dan Haragie, leading sports research, examines the shift in sports broadcasting rights and the growing importance of women's sports. Together, they explore how digital preferences are changing fan engagement and setting the stage for the future of media and gaming.