Dan Fleming

Dan Fleming, Country Lead at Tracksuit, dives into brand marketing's nuanced terrain. He shares how to make brand efforts quantifiable, emphasizing practical KPIs beyond just reach or impressions. Fleming discusses strategies to track brand impact on budgets of all sizes, and why understanding brand awareness is crucial for performance. He also reveals insights on navigating budget cuts while maintaining brand trust and effectiveness. His expertise shines through real-world case studies, showcasing the powerful link between brand efforts and bottom-line success.