Dan Englander

Dan Englander, founder of Sales Schema and author of Relationship Sales at Scale, discusses how agency owners can shift from cold outreach to trust-based growth strategies. He argues that cold tactics widen the trust gap and emphasizes the importance of referral systems over accidental connections. Dan highlights the need for genuine commonalities to build relevance and the role of specialization in establishing credibility. He also stresses that agency founders must lead relationship-building efforts for sustainable success.