Dan Dorfman, CEO of Roots, discusses the innovative SPARC investment vehicle launched by Bill Ackman and its potential to reshape investor strategies. He also dives into the controversy surrounding Unity's recent pricing model shifts and the CEO's resignation, emphasizing the importance of transparent pricing in tech. Additionally, the conversation explores the skyrocketing operating costs of AI and how big tech companies are managing these challenges, plus Google’s initiatives using AI to optimize traffic for environmental benefits.