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Dan Crosby

Founder of BioSteel, a hydration brand. He bought the brand out of bankruptcy and turned it profitable within a year.

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11 snips
Jan 13, 2025 • 43min

Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel

Dan Crosby, the founder of BioSteel, a hydration brand revitalized from bankruptcy, shares his remarkable journey. He discusses how consolidating over 20 distribution centers was pivotal for turnaround success. Dan emphasizes the value of grassroots partnerships in youth sports over expensive endorsements. He reveals insights into Amazon strategies and the tech-driven community engagement approach through a custom app. With a lean team under 10 people, Crosby showcases the innovative tactics that led BioSteel to profitability in just one year.