The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up Rock Nation! Today we’re joined by Dan Churchill - professional chef, author, and entrepreneur whose mission is to change the world through food. He’s built a brand that goes far beyond social media by combining storytelling, discipline, and business acumen.In this episode, Dan breaks down how to turn a viral moment into a long-term brand that actually lasts. We talk about finding your North Star, building momentum, and why creators need to start thinking like business owners, not influencers. Dan also shares how he’s leveraged partnerships with brands like Apple and BPN, the mindset behind turning one-off deals into long-term relationships, and how he uses content as a vehicle for his purpose, not the product itself.If you want to learn how to build a brand that stands the test of time, make smarter business moves, and create content that connects deeper than just 60 seconds on TikTok, this episode is for you.Check out Dan here:https://www.youtube.com/ @danchurchillcooks https://www.instagram.com/dan_churchill/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:12 – Falling in Love with Consistency over Virality3:24 – Defining Discipline as a Creator5:49 – Finding Your North Star and Staying Consistent9:04 – How Dan Defines His North Star in Content11:47 – Personal Brand Kickstart12:11 – Building Momentum After a Win16:59 – The Power of Alma and Momentum on TikTok23:13 – Biggest Mistakes Creators Make with Brand Deals27:26 – Tall Poppy Syndrome & Moving to America31:41 – Balancing Self-Promotion & Authenticity33:09 – Being Aspirational vs Relatable36:00 – Dan’s Daily Nutrition & Training Routine38:15 – High Rocks Training & Full-Day of Eating40:15 – Cooking vs Eating Out & Staying Disciplined42:41 – Marathon Stories & Gut Health Fails45:22 – Meal Prep Sunday & The Power of Preparation47:26 – Investing Back Into Your Content Production50:14 – Building Trust & Community Through YouTube53:27 – Lessons from Executive Tables & Advisory Roles55:47 – Turning One-Off Deals into Long-Term Partnerships59:32 – Biggest Mistakes in Early Brand Partnerships1:00:09 – When to Say No to a Brand Deal1:05:21 – Equity Deals and Choosing the Right Brands1:09:45 – Redefining Success on Social Media1:13:12 – Leveraging MasterChef without Being Defined by It1:15:52 – Behind the Scenes of Reality TV & Contracts1:16:57 – Navigating Post-Show Opportunities1:20:21 – Lessons from Nick Bare & BPN Athletics1:22:17 – How Dan Approaches Partnerships with Friends1:25:44 – Building Businesses with Friends the Right Way1:27:17 – Final Advice for Creators Building a Brand1:29:03 – Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
