Dan Carnat

Dan Carnat, Co-founder and CEO of Fiera Cosmetics, dives into the pitfalls of pricing strategies and their profound effects on customer lifetime value and reorder rates. He reveals how a drop in price can boost initial sales but lead to long-term losses. The conversation covers the value of strategic customer targeting, incrementality testing, and the complexities of product development. Dan also emphasizes the importance of repeat purchases and shares insights on successful branding efforts, making this discussion invaluable for anyone in direct-to-consumer markets.