Dan Callahan

Dan Callahan, GVP of National Advertising Sales at Spectrum Reach, joins to tackle the fascinating world of addressable advertising. He explains why zero-party data is becoming the gold standard, noting its superior accuracy over traditional methods. The discussion highlights the shift from addressable being a niche tactic to a foundational strategy in ad sales. Callahan also emphasizes the value of collaboration in the industry and the return of bundling strategies amidst media fragmentation.