Dan Calladine

Dan Calladine, a media futures expert and author, dives into the trends shaping media strategies for 2026. He discusses the impact of algorithmic changes on brand engagement and the emergence of search experience optimization across multiple platforms. The podcast also explores the complexities of agentic AI and its implications for retailers. Additionally, Dan highlights the growing role of creators in marketing and how brands are transforming content into shared experiences. He concludes with insights on integrating brands into entertainment and the evolving landscape of audience targeting.