Dan Bruckner, Co-founder and CTO of Tamr and former CERN physicist, shares his insights into master data management (MDM) enhanced by AI and machine learning. He discusses his transition from physics to data science, highlighting challenges in reconciling large data sets. Dan explains how data silos form within organizations and emphasizes the role of large language models in improving user experience and data trust. He advocates for combining AI capabilities with human oversight to ensure accuracy while tackling complex data management issues.