Damien Fitzpatrick

Damien Fitzpatrick, a former professional rugby player turned entrepreneur, founded Pillar Performance, a multimillion-dollar supplement brand for athletes. He shares his journey from sports to business after a painful injury inspired him to tackle gaps in sports nutrition. Damien reveals how he built trust in a skeptical market by leveraging his athlete credibility, navigating manufacturing hurdles, and pivoting to direct-to-consumer sales during COVID. His insights on focusing on niche markets and the importance of robust product branding provide valuable lessons for aspiring founders.