Damiano Ciarrocchi

Ross Walker and Damiano Ciarrocchi from Acadia dive into the evolving landscape of retail media networks. They discuss the divergence of initial expectations from reality, emphasizing the importance of assessing retailers based on sales potential and data capabilities. The duo highlights how shopper behavior across channels influences strategies and the critical role of metrics beyond mere media performance. They also touch on the significance of aligning assortment with media to drive effective campaigns, offering actionable insights for brands navigating this complex environment.