Damian Borchok

Join Damian Borchok, Managing Director of Koto for the Asia Pacific region and a branding expert, as he dives into the complexities of branding and rebranding. He shares fascinating case studies from brands like Walmart, Burger King, and Tropicana, revealing the fine line between evolution and revolution. Damian emphasizes the importance of research, bold execution, and aligning brand identity with internal culture. Discover how market signals can prompt necessary brand changes and the risks of generic branding strategies.