Dame Carolyn McCall

CEO of ITV and President of The Marketing Society, with prior CEO roles at The Guardian Media Group and easyJet; guest expert on TV advertising, media strategy and the cultural impact of broadcast content.

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Oct 1, 2025 • 40min

70 Years of TV Advertising - why it works & the best ads of all time - Carolyn McCall, ITV

Dame Carolyn McCall, CEO of ITV and President of The Marketing Society, dives into the fascinating world of TV advertising, celebrating its 70-year legacy. She shares why TV remains a robust advertising medium, especially for Gen Z. Carolyn discusses the emotional weight of impactful ads, like drink-driving campaigns, and the humorous Cadbury Gorilla. She also highlights innovative approaches like ITVX and the role of SMEs in modern advertising. Tune in for insights on how advertising shapes culture and the evolving future of TV!

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