Dale Bertrand
President of Fire&Spark, a strategic SEO and content marketing agency that helps e-commerce and B2B brands grow organic revenue by focusing on outcomes, not just traffic.
Best podcasts with Dale Bertrand
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Jun 9, 2025 • 30min
Educating LLMs & Optimizing Content for AI Search
Dale Bertrand, President of Fire&Spark, shares insights on adapting SEO to the AI-driven landscape. He emphasizes moving from technical tactics to a marketing-first approach, advocating for direct customer engagement over traditional analytics. The conversation highlights the importance of understanding user behavior and developing content that creates genuine interactions. As AI takes on routine tasks, SEO professionals must focus on strategy and communication, evolving into roles like AI agent SEO strategist to thrive in this new environment.
Jan 22, 2025 • 21min
Maximizing Event Speaking: How to Generate Leads While Sharing Expertise with Dale Bertrand | Ep #760
Dale Bertrand, founder of the Boston-based SEO agency Fire & Spark, discusses his remarkable journey from software developer to digital marketing expert. He reveals how he turned public speaking into a primary source of leads, transitioning from webinars to 30 conferences annually. Dale shares insights on overcoming the fears of public speaking and the importance of storytelling and knowledge sharing. He emphasizes the value of transforming team members into speakers to extend reach and foster business growth, along with strategies for effective networking and client engagement.
